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  • Aug 28, 2018
  • Marketing
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What are the common mistakes made by new franchisors?

What common mistakes are made by new franchisors? The most common mistake is being too quick to grant the right to a franchise to people who aren't the right type to run that franchise.

You have to pick your franchisees carefully. You need to understand if they have the right personality, attitude and character traits that you would be looking for.

You can't simply choose people because they have the means to buy and fund the franchise. You may find people that are willing and have the money, but aren't actually the right type of person for the franchise.

Despite being thorough, sometimes you might make a mistake.

Be selective about who represents your brand and your intellectual property.

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