Newsletter – June 2016
With the British Franchise Exhibition just a couple of days away, we've compiled some of our best featured articles to help you grow and scale your franchise business, as well as bring you the latest details on upcoming franchise events.
Meet us at the British Franchise Exhibition this weekend in Manchester!
We will be exhibiting on Stand K150 at the British Franchise Exhibition on 17th & 18th June 2016 at EventCity, Manchester. Come and have a chat to us to discuss your business development. Franchise Intelligence works with established businesses who are considering franchising as a route to growth and with established franchisors seeking to grow their network.
Event: The British Franchise Exhibition
Date: Fri, 17th - Sat, 18th June
Using Storytelling to Sell How can you use storytelling as a method to sell? Learn how to inform, educate and persuade in this article.
Franchising my business – what exactly is involved? Franchise consultant Clive Smith takes us through a journey of it takes to franchise your business.
Responding to changes in buyer behaviour Nick Strong will be speaking about changes in buyer behaviour at the upcoming BFA Annual Conference.
Recruiting for your franchise? Choose the UK’s flagship franchise exhibition: The National Franchise Exhibition
30 September & 1 October 2016 at NEC, Birmingham
With sponsorship from number one global franchise1, Anytime Fitness, and exclusive support from the British Franchise Exhibition (bfa), it is not hard to see why The National Franchise Exhibition leads the market in franchisee recruitment.
The exhibition has a strong reputation both for consistently attracting thousands of well-researched, ambitious franchisee prospects and for delivering excellent customer service. This is why The Franchise Exhibitions have been running for over 25 years and work with huge franchise brands like McDonald’s, Pizza Hut, Bluebird Care and Platinum Property Partners.
The benefits of face-to-face recruitment in an exhibition environment are reflected in the bfa’s latest research, which cited exhibitions as one of franchisors’ most useful recruitment channels.2 Exhibiting at The National Franchise Exhibition allows franchisors to vet a large number of attractive candidates over a short space of time.
As an exhibitor, you will enjoy unrivalled exposure to an extensive range of relevant franchisee recruitment channels. The exhibition is supported by a big budget, national marketing campaign, which includes a mix of TV, radio, outdoor advertising on strategic transport links, national and trade press, digital and email marketing campaigns, social media and PR.
The exhibition caters to all sectors and a wide variety of investment levels. The following specialized showcases offer additional promotional activities to relevant exhibitors:
- High investment franchises
- Low-cost franchise opportunities
- Vehicle-based franchises
There are also a number of sponsorship packages available to increase your brand presence, from speaking slots to hanging banners and bag inserts.
The earlier you book a stand, the more you will benefit from exposure in the highly effective marketing campaign. Now is the perfect time to make an enquiry.
If you have any questions about exhibiting or sponsorship packages, please call Rachel Byrne on 020 8394 5241 or email Rachel.Byrne@vmgl.com
1 Entrepreneur Magazine’s Franchise 500 2015 2 Bfa NatWest Franchise Survey 2015
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