Is franchising a business a cost or an investment?
Should you view franchising your business as a cost or an investment?
It is an investment, so don't look at it as a cost.
You should look at it as an investment into your business. It will allow you to monetize your intellectual property, experience and knowledge in an effective way.
With a network of franchisees, your rate of growth will be quicker and more impressive than if you built a network through conventional routes.
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